Midway

Privacy Policy

Effective September 1, 2026

This Privacy Policy describes how Midway (“the App”, “we”, “us”) collects, uses, and discloses information when you use the Midway mobile application and the midwayfair.app website (together, “the Services”). By using the Services, you agree to the practices described in this policy.

1. Information We Collect

1.1 Information you provide

The App does not require an account and does not ask for your name, email address, telephone number, or postal address. The only information you provide directly is the content of a message you choose to send through the feedback form in the App, together with the device information described in Section 1.3 if you elect to include it.

1.2 Information collected automatically

App analytics are off until you choose Share app analytics in the one-time choice shown after onboarding or in Settings. If enabled, the App collects a limited set of usage events, such as the App being opened, a filter being applied, or a place or event being opened. Each event records the type of item involved (for example, “restroom” or “live music”). Search text, saved items, notes, and location are never included. These events are associated with a randomly generated identifier created by the App after you opt in.

This identifier is generated by the App, is not derived from your device or from any information about you, and is not the Identifier for Advertisers (IDFA) or the Identifier for Vendors (IDFV). It is stored locally and is permanently deleted when the App is uninstalled. You may withdraw consent in Settings at any time. Turning the setting off stops collection, deletes usage events that are still queued on the phone, and deletes the identifier. If you later opt in again, the App creates a new identifier that cannot be linked to the old one.

1.3 Community pin corrections

If you choose to report a pin or move one and confirm the correction, the App sends the place identifier, place name, category, existing map point and, for a move, your proposed map point. It also sends a separate randomly generated app-install identifier so repeated reports can be grouped and independent reports can be prioritized.

The confirmation screen describes this before anything is sent. A pin correction never contains your live location, blue-dot position, walking history, saved items, or notes. The correction identifier is not derived from your device, is not used for general usage analytics, and is deleted when the App is uninstalled. A correction already sent cannot be connected back to you or individually withdrawn.

1.4 Device information

When you submit feedback, you may choose to include your operating system version and device locale. This is optional and is disabled by turning off the corresponding setting before sending.

1.5 Location information

If you grant location permission, the App uses your device’s location to calculate distances, order results by proximity, and generate walking directions. If you separately turn on Automatic Fair Day, the App also uses your location to recognize when your device arrives at or leaves the Minnesota State Fairgrounds. Arrival and departure events and your Fair Day history are stored only on your device.

What this uses differs by platform, because the permissions do:

All location processing occurs entirely on your device. Your location is not transmitted to us or to any third party. Weather information is requested using the fixed coordinates of the Minnesota State Fairgrounds and not your location. You may decline or revoke any location permission at any time in your device settings; the App remains functional without it, and Automatic Fair Day is optional in every case.

1.6 Motion and fitness information

If you switch on step counting in Settings, the App reads the number of steps you have taken and the walking distance your device has estimated for the current day, using the operating system’s motion sensors. This is used only to display those two figures to you inside the App.

Motion and fitness information is processed entirely on your device. It is not transmitted to us, is not included in the anonymous usage events described in Section 1.2, and is not shared with any third party. It is not stored by the App beyond the moment it is displayed. Step counting is off unless you turn it on, may be turned off again at any time in Settings, and the permission may be revoked in your device settings. The App remains fully functional without it.

The App does not read from, or write to, Apple Health or any other health platform.

1.7 Notes you write

You may attach a note to any item you save. Notes are stored only on your device, are never transmitted, and are deleted when you delete the item or uninstall the App.

1.8 Information stored on your device

The following are stored locally and are not transmitted: your saved list and any notes attached to them, your filter and display preferences, a local record of items you have opened (used solely to order suggestions on your own device), and cached map, schedule, and weather data.

1.9 Anonymous save counts

The App shows a “most saved” list so you can see which food stands other people are planning to visit. When you save something, the App sends the identifier of that stand or place to our server, which adds one to a running total for it.

That request contains the identifiers and nothing else. It does not contain your installation identifier, your device identifier, your location, the time you saved it, the order in which you saved things, the rest of your list, or any note you wrote. The totals are counts only. There is no record, on our server or in our logs, that could be used to work out what any individual person saved, or to link two saves to the same person.

Your saved list itself stays on your device. It is not uploaded, backed up to us, or restored from us; deleting the App deletes it. Counts already added to a total are anonymous and cannot be traced back to you, so they cannot be individually withdrawn.

1.10 Anonymous trending counts

If you choose Share app analytics, the App may send the identifier of a place when you open its detail page so the App can show a rolling “Trending now” list. This is a shared aggregate total, not a record of your visit history.

The request contains a place identifier and nothing else. It does not contain your analytics identifier, device identifier, location, search text, saved list, or a timestamp from your device. Our server groups counts into hourly totals and does not retain individual open events. Turning analytics off stops future contributions; totals already added are anonymous and cannot be traced back to or removed for one person.

2. How We Use Information

3. Legal Bases for Processing

Where the General Data Protection Regulation (GDPR) applies, optional usage analytics, pin corrections, and feedback are processed on the basis of your consent. You may withdraw analytics consent in Settings. You control pin corrections and feedback by choosing whether to confirm or send each one.

4. Service Providers and Disclosure

We use the following third-party providers, each of which processes information on our behalf and only as described:

We do not sell personal information, and we do not share personal information with data brokers or advertising networks. We may disclose information where required to do so by law or in response to valid legal process.

Your live location, motion and fitness information, notes, and saved list are never disclosed to any service provider or third party. They do not leave your device. Community pin corrections contain map points for places, not the device’s location. The anonymous per-stand save count described in Section 1.9 and the anonymous trending count described in Section 1.10 carry no identifier of any kind and cannot be linked to you.

5. Tracking

The App does not track you across applications or websites owned by other companies, does not use advertising identifiers, and contains no advertising or third-party advertising software development kits. For this reason, the App does not present the App Tracking Transparency prompt.

6. Data Retention

Optional app-usage events and confirmed pin corrections are retained by our analytics provider for the period permitted under our plan with that provider. Feedback messages are retained in the recipient email account for as long as necessary to respond and to maintain a record of reported issues. Information stored on your device is retained until you delete it or uninstall the App.

7. Your Rights

Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of personal information we hold about you, and to object to or restrict certain processing. Because the App does not collect information that identifies you, we are generally unable to associate any request with a particular individual. You may delete all information stored on your device by uninstalling the App. To exercise any right, or to ask a question about this policy, contact us using the details in Section 11.

8. Children’s Privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children. As described above, the App does not collect information that identifies any user, of any age.

9. Security

Information transmitted by the App is sent over encrypted connections (HTTPS). No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this policy from time to time. The effective date at the top of this page will be revised accordingly. If a change materially affects what information leaves your device, we will state that change prominently at the top of this page.

11. Contact

Questions about this policy may be sent through the feedback form in the App, under Settings, or through the Support page.